MOBILE-FIRST RESPONSIVE DESIGN
Fully responsive online experience with content that works and looks great on all devices.
Modern, cutting-edge designs
Choose premium designs to differentiate your group from the competition.
Easily share content across sites
Dealer Group Portals and individual dealer sites will be able to share content (prestyled groups of copy) across sites at the click of a button. Future copy edits can be made from one centralized location and will be updated to each site. Easily and efficiently manage your message consistency across multiple sites.
Fast, flexible content management tools
Quickly and easily update content and design, enhance search engine optimization, and monitor performance results.
Search Engine Optimization (SEO) Advantage
Help your group rank higher in keyword search results with better indexing on search engines. All pages are mobile-friendly, designed to load quickly, and content is well organized and structured — attributes that are rewarded by search engines.
OEM lease, APR and cash offers, plus qualified incentives are all available to present the best pricing on your
group’s inventory for shoppers.
Shopping engagement tools
Engage shoppers in many ways, including click-to-call, multiple lead forms, promotions tools, search by
payment options, etc.
Informed shopper experiences — personalization
Leverage shopper insights for a richly tailored shopping experience. Tap into our largest dynamic collection of car
shopper insights, including Edmunds and CarGurus. Target shoppers with pinpoint accuracy across your group and convert shoppers into buyers.
Analytics to drive business strategy
Robust and dynamic dashboard delivers current performance across your group to help inform business decisions with shopper data, inventory and sales.
Inventory merchandising tools
Manage your group’s in-stock inventory and ensure that your vehicles are merchandised in a way that sells.
Integrated CDK blog
Grow your business and improve your organic SEO — engage new and existing customers with targeted messaging in a fully integrated blog.
Trained CDK experts are standing by to help with all product-related and technical issues, and ensure that your portal is optimized for your shoppers and group.
Advanced search engine optimization
Enjoy all the benefits of the CDK SEO Essentials service, plus our platform-integrated schema, 24/7 online reporting, Google search console, and keyword research.
Site personalization for all profit centers
Your group’s sites will deliver a tailored shopping experience based on buyer preferences by leveraging the shopper’s online behaviors for new, used and certified car sales, as well as for your Service departments.
Does your group have a CDK DMS? If so, create a relationship with your new car customers through customized parts and service offers to keep them coming back.
Promo Pop dynamic offers
CDK Promo Pop will help your group generate customized vehicle offers based on shopper interests, so your group sites help convert more shoppers into buyers.
Automatically create videos from your inventory photos to create deeper engagement and interest in your group’s inventory.
Reputation management dealer dashboard
Monitor your group’s reputation across the most popular third-party review websites, all from one convenient login.
Agency Dealer Group support
From Dealer Group digital architecture to inventory sharing to lead routing, CDK Dealer Group support experts will partner with you to maximize your group’s digital marketing strategy, sharpen your competitive edge, align your brand across all of your rooftops, and keep on top of the latest digital marketing trends.
ADD AGENCY SERVICE LEVEL 1 (UP TO 5 STORES) OR LEVEL 2 (6+ STORES)
Choose the Agency Service Level to best meet your needs, based on the number of stores within your Dealer Group. Level 1 provides support for up to 5 stores. Level 2 covers groups with 6 or more stores. Count on both levels to help drive your Dealer Group forward.