Car buyers are shopping through screens to find a dealership that fits their needs and their budget. Find out how to get them offline and onto your... Learn more
Data is Your Personal Competitive Advantage
Driving better experiences and deeper engagement with every interaction, it helps you engage shoppers online with the same personal touch you'd expect your employees to deliver on your lots, and turns browsers into buyers. Ultimately, data fuels insight to help you make better business decisions and grow profitably at any scale.
Strike The Right Note With Your Prospects.
CDK will help answer all your data-related questions — and put your data to work, so you can reach more buyers. Contact your CDK representative today for more information.
Draw from many sources.
They all matter — third-party websites, OEM websites, your DMS and digital ads. Can you gather and store this data in the cloud, then use it to improve interactions with your audiences?
Reach prospects through targeted ads.
When you know precisely where your online shoppers are browsing and what they’re interested in, you can target ads relevant just to them. Are you using data to get that granular — and even switch from a sales to a service message when a shopper becomes a buyer?
Drive shoppers to inventory — quickly.
Use data correctly and you’ll guide shoppers to the vehicles they’re looking for — and they’ll find them in fewer clicks. Are you addressing each prospect as an audience of one, automatically tailoring your website content for those eyes only?
Find “customer matches and look-alikes.”
When people who are already customers visit your website, target them with a relevant message based on where they are in their shopping cycle. Are you able to leverage your DMS and digital data to find those matches?
Fine-tune insight.
Knowing how many prospects are interacting with your website and where doesn’t tell the complete story. Do you know how everything is working together — from website content to advertising campaigns and emails — to engage and convert shoppers?
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