Delivering Your Brand Promise Network-Wide

CDK Global has a long history of working hand-in-hand with manufacturers to design innovative solutions with your dealers' needs in mind. Our digital marketing solutions provide message alignment, brand consistency and ease-of-deployment from dealer websites to online advertising. Across the purchase funnel, through the consumer lifecycle and with unmatched personalized service and support — we've set the gold standard in manufacturer endorsed digital marketing programs.

Digital Advertising

CDK Global coordinates paid search at the Tier 2 and Tier 3 levels in cooperation and coordination with Tier 1 agencies, local-level online advertising assets, and dealer-level online advertising assets. This comprehensive approach provides network-wide visibility into which specific national and local offers are best connecting with consumers. OEMs and dealers can then fine tune to improve marketing mix and messaging across all tiers, making advertising dollars more effective.

Learn more about our Digital Advertising Solutions.

OEM Services

For manufacturers looking to gain insight into the overall performance of their digital network, we also offer the most experienced automotive mystery shopping service in the industry. Our Retail Insights Team is able to evaluate the quality of dealers' responses to qualified internet shoppers across 13 measures, providing dealers and their OEMs the insights to improve the shopper's experience and convert leads to sales.

Learn more about our Retail Insights Team