Everything you need

One source. One end-to-end solution. Designed to drive your success.

Real-world dealers, real-world results.

We have 20 years of experience creating and perfecting digital advertising for automotive dealerships. Our proprietary ad technology platform uses data to execute the most efficient and effective advertising in the industry. And our team of certified advertising experts builds successful digital strategies for each dealership to make sure your advertising campaigns drive your business goals.

Digital Marketing ROI: Maximizing Profits

How can dealers be sure they're getting the most from their digital strategy? Hyundai of St. Augustine partnered with CDK to maximize its profits through digital marketing.

 
Paid search, shaped by your goals.

Car buyers rely on paid search throughout their shopping journey. We integrate with Google, Bing and Yahoo! to precision-target your ads to consumers throughout the purchase process, optimized in real time by our proprietary budget optimization System (BOS).

Premium retargeting keeps you in touch.

An exit from your site doesn't have to mean goodbye. With CDK retargeting, your ads follow your prospects wherever they go online — including on auto portals such as Edmunds, CarGurus and Kelley Blue Book — increasing conversion by four times by featuring the vehicles they viewed in your inventory.

Video advertising, tailored to your dealership.

With online video advertising, you can combine the measurement and ad tracking of digital advertising with the visual storytelling power of TV. We're video experts. Our offering includes multiple calls to action, click-through to your inventory, premium placements and a creative layer customized to your dealership.

Display advertising, targeted to your prospects.

CDK display advertising combines the power of our agency-grade creative with data-driven targeting to attract new customers to your website and dealership. Our display ads deliver high levels of targeted reach through the CDK network of publishers and advertising exchanges that connect you with local buyers.

Social advertising puts more eyes on you.

With individuals averaging 20 percent of their daily mobile minutes on Facebook and 71 percent using a mobile device to shop for cars, Facebook is a great way to reach today's mobile buyers1. Our social solution delivers better performance through data-driven audience targeting across multiple outlets, optimized for likely buyers among prospects and current customers.

1 Source: "Under the Hood: Mobile-First Auto Consumers," January 2016