Consumers spend 80 percent of their research time online, deciding what to buy and from whom to buy. So your advertising needs to reach car buyers in the right places throughout their journey. CDK Digital Advertising offers data-driven solutions that find the buyers.
Budget allocation and optimization is one place where automation consistently outperforms humans. When our competitors say that they optimize across channels, chances are they're doing it manually. It's not magic — their people, experts or a whole lot of interns can do it. But not as fast or as well as our automated BOS algorithmic technology. We stack rank your priorities, and the BOS takes it from there.