It's a digital world. Secure your spot.
Connect with more shoppers.
By using responsive designs and dealer group-focused functionality, CDK Websites deliver the best possible online experience for your shoppers and showcase your unique brand.
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Need help making quick changes to your website? Want to talk nitty-gritty details about analytics and optimization? Anything goes. We help you get the most out of your digital marketing investment.
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Your Consultant champions your group's success across all your CDK solutions — helping develop your group's digital marketing strategy, sharpening your competitive edge, and aligning your brand across all of your rooftops.
Want to talk about maximizing your strategy? Or learn the latest trends in digital marketing? Your dedicated Advocate is a digital marketing expert who proactively partners with each store in your group.
Our skilled designers showcase your unique dealer group brand and create custom digital content and assets, aligning your brand's digital presence and reaching your targeted audiences.
Our experts understand the needs of dealer groups and can help solve your technical questions quickly. Work with a small team of Technical Advisors that is familiar with your unique dealer group business.
Our full-service packages give you choice and flexibility across all aspects of digital advertising.
Target highly qualified in-market vehicle shoppers through our extensive partner network of leading automotive sites — which means that your budget goes further.
Our proprietary optimization system accelerates your cross-channel strategy by shifting your budget to the channels that drive traffic and produce results that matter.
Dedicated certified Digital Advertising Analysts provide individualized support, marketing and strategy expertise that fit your specific brands and business goals.
Earned media is an often overlooked aspect of marketing but one that is essential to your success. SEO, social shares and mentions, online reviews and word-of-mouth are all influential factors in a shopper's buying cycle.
Working with a team of highly skilled specialists, we build customized strategies that highlight your key profit centers and get you noticed by search engines — which means that shoppers notice you. With great SEO technology and services, dealers who use our SEO expertise typically see a 19 percent increase in phone traffic and a 16 percent increase in website leads.
We bring you the technology and tactics to build your brand image socially and connect with current customers and prospects. Use our time-saving tools to help you create social content, or let us do the work for you with white-glove personalized service.
How your customers feel about your group over time — and what they say to others about it — directly affect your bottom line. Dealers with 4+ stars on Google sell 26 percent more vehicles than stores with 3.5 or fewer stars. We put you in the driver's seat with a dashboard that allows you to monitor, manage and market your group's brand.
Today's shoppers expect an auto shopping experience that makes it easy to find the perfect vehicle and tells them what it will cost. So get ahead of them by stepping into the future — right now.
Display lease and finance payment info on your portal website, so shoppers can make faster purchasing decisions.
Build trust in your brand and customer satisfaction by providing shoppers with the same quote in store that they saw online.
Use the data that your shoppers provide online and turn website leads into sales. In fact, CDK online retailing shoppers perform 2.4 times more inventory searches, return to dealer sites twice as often, and spend an average of over seven minutes in the online store.
Shopper data comes from all over the place. It's gathered when they're on your websites, your competitors' and third-party sites, by clicking your ads and more. We collect and store that data in your very own Customer Cloud, which gives you insight, so you can take action.
Coordinating digital marketing activities across a business of businesses? Yeah, that's hard. Here are three ways you can simplify your tasks and get the most out of working with a digital partner: