How You Look Online is What Gets Shoppers in Store.

Change the Face of Your Dealership.

CDK Websites


Shoppers spend 80% of their purchasing journey online. CDK Auto Dealer Websites look great on any device, showcase your brand with beautiful designs and let you make site updates quickly and easily.

The result: you can empower your dealership to stand out from the competition.


Why CDK Global?

We are a technology company at our core, one that balances the art of relationships with the science of behaviors. Our next generation of CDK Websites can help you harness the power of your customer interactions — so you can sell more cars, retain more customers and increase profits.


Whether you’re looking for simple features like forms, calculators and widgets or more advanced features that let your shoppers view your current inventory in real time, we offer packages that address the specific needs of your dealership.

CDK Base Website Package

CDK Base Websites are the foundation to drive your dealership forward online. Get everything you need, from integrated lease, cash and qualified incentives to unlimited dealer landing pages to intuitive content management and analytics tools, and more. Have confidence that your site is accurate, up to date, relevant and looks outstanding on any device consumers may be using.

CDK Targeted Retailing Upgrade Package

This package is essential for dealers committed to succeeding online in the local market. It tailors the shopping experience to shoppers’ unique preferences by dynamically adapting to their online behavior — not just for new car sales — but also for used and certified inventory, as well as service departments.

We augment this with CDK’s Dynamic Offers Engine, which generates customized vehicle offers on the fly — based on shopper interests — while including the ability to pull data from your CDK DMS to further customize the experience. Put all of this to work for your dealership, plus leverage an enhanced SEO service that optimizes your entire site — not just your home page.

Solutions for Dealer Groups

The latest evolution of CDK websites for Dealer Groups, delivering the best possible online experience seamlessly across smart phones, tablets and notebook PCs, and providing market leading performance.

A dealer group portal website helps you leverage the power of multiple brands — differentiate your group from the competition, help customers cross shop, and maximize your digital advertising investment.


Today’s consumers spend most of their time on the go. CDK Websites feature responsive designs that ensure your website content looks great on desktops, laptops, tablets and smartphones — so your dealership can always be front and center — no matter where your shoppers are.