The Language of Closers

Whether it's email responses, reviews of your store or how you talk to different consumers — the words you use can make a huge difference.

Language of Closers: Shopper Type

Over the past few months, we’ve continued to share findings from our “Language of Closers” study which identifies the high-converting and low-converting words in emails, VDPs and reviews.

So what’s next?

Our latest edition examined the words that increase the likelihood a shopper will buy based on their different demographics. The words you use when trying to win over women, Gen-Xers, college grads and parents should be different and can make all the difference to a potential customer.

 

Download our guide to writing vehicle reviews to help you choose the words to make a sale.

 

 

Language of Closers: Vehicle Type

Our research shows that the words you use in emails affect close rates. We've also found that the words found in reviews influences whether or not a customer will convert.

Now we've taken it one step further.

We found that there are specific words that are more powerful than others when it comes to vehicle type.

We looked at truck, SUV, sedan and mid-size sedan reviews and found that each vehicle type has specific words that are more likely to convert a prospect to a customer.

Stay tuned for new webisodes on different vehicle types. Be sure not to miss one:

 
 
 
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Download our guide to writing vehicle reviews to help you choose the words to make a sale.
 

Language of Closers: Reviews Edition


And the words used in your reviews can make a real difference when it comes to influencing potential shoppers.

The first contact between a car shopper and a dealership is often online. This crucial interaction can be a deciding factor in whether that shopper chooses your dealership over another.

 
Quality Over Stars
 
Be Relatable, Not Technical
 
Be More Than Positive