CDK CRM / Connected Customer

Today’s auto shoppers expect an easy buying process. To keep them coming back, use Customer Relationship Management (CRM) to make the experience as convenient and streamlined as possible.


Integrating CRM with all your Front-Office solutions is key to saving time. With a CRM system, you don’t have to ask customers for their information repeatedly during every step of the sales process—or worse, abandon them to track down info or docs.

CDK CRM helps your employees give customers a faster, more convenient experience—and gives you better oversight through the entire sales process using a central view with all the data you need to make more profitable decisions.


These features help you deliver a customer-satisfying experience:

These New Features Help Sales Managers Better Drive the CRM Process:

New Reporting and Analytics Features Help You Fine-tune the CRM Process