Owner Marketing
Partner with CDK and create targeted marketing campaigns that convert one-time sales into long-term customer relationships.


Grow Profits
Nurture customer relationships to unlock long-term profit.

Improve Service
Support your patrons, from their first purchase to their last.

Engage Customers
Use marketing tactics to reach out and interact with past customers.
Owner Marketing Features
We know dealerships, and we know their customers, too. We used our 20 years of experience to build Owner Marketing solutions that work for your business.

Targeted Messaging
Utilize powerful targeting tools to deliver engaging messages to potential customers. Tailor them to specific consumer groups to increase response rate and customer satisfaction.

Expanded User Base
We use 10 national databases to expand your data set and customer reach. Reach new customers, unlock new profits and grow your dealership’s authority among consumers.

Powerful Reporting Tools
Act on consumer insights with renewed confidence, thanks to in-depth data reporting tools. It’s the customer and market data you need, when you need it.

Dedicated Support
A dedicated Email Marketing Specialist creates and manages your campaigns, reporting back after every campaign to provide valuable information about its performance.
Do More With Owner Marketing

Save with Email Marketing
Provide Better Service
Grow Your Bottom Line
Commonly Bundled Together
Solution
Easily capture and track vendor data, invoices, detailed expense reports, customer charge accounts
Solution
Easily capture and track vendor data, invoices, detailed expense reports, customer charge accounts
Solution
Easily capture and track vendor data, invoices, detailed expense reports, customer charge accounts
Related Solutions
Solution
Easily capture and track vendor data, invoices, detailed expense reports, customer charge accounts
Solution
Easily capture and track vendor data, invoices, detailed expense reports, customer charge accounts
Solution
Easily capture and track vendor data, invoices, detailed expense reports, customer charge accounts
Featured Insights
Getting Started
With CDK
Your dealership can work better, smarter and faster — you just need the right tools. Find the CDK solution that works best for your team.
Discover more About CDK Global