A Culture of Collaboration

We’re a global team of innovators committed to helping dealers find success through powerful, relevant technology.

At CDK Global, we are focused on connections that allow us to deliver world-class software, support and data insights. Our values define who we are and how we show up for each other, our customers and our communities.


Our Values


Infographic 1Infographic2

Download Infographic

CDK Global Listens to Dealers

Listeners & Guides

We believe there is only one right way to build technology solutions in automotive retail: Immerse yourself in dealers’ businesses, get to know their challenges, and above all, listen to what they tell you.

That’s why we’re listeners first, and automotive technology experts second. Our global team of industry-leading talent has unique insight to bring to every conversation, but we never forget that understanding the dealer’s needs is our primary task.

Dealers don’t stay in business without a deep understanding of their customer and their industry. But we’ve been around for over 40 years, and when the path ahead is less clear, our experience can supplement the knowledge and skills that dealers have in-house, providing a valuable guide to a changing landscape.



We may be a tech company, but we think like dealers. That means we won’t settle for theory alone — we want results. Everything we do is in the pursuit of measurable growth and success; more customers, increased efficiency, reduced spend, and ultimately, greater profitability. It’s why more than 30,000 clients across the world trust us and why the industry’s largest OEMs use our software across their networks.