VIN Management
Refresh your VIN database and ensure your dealership has up-to-date owner info. VIN Cleanse is the automated data freshness solution that puts profitable leads front-and


Stay Organized
Keep customer records organized for your marketing efforts.

Optimize Operations
Eliminate dead ends and focus on real sales opportunities.

Grow Profits
Reach customers new to the market and guide them onto your sales floor.
VIN Cleanse Features
Name changes, new addresses, title changes – there are many ways car and driver information can change. Keep records up-to-date and focus on the leads that are worth your dealership’s time.

Fully Automated
Don’t slow down operations trying to keep your records up-to-date. VIN Cleanse works behind-the-scenes, updating customer information routinely and automatically.

DMS-Integrated
An integrated part of the CDK ecosystem, VIN Cleanse pulls data from your CDK DMS, allowing for instant and secure transfer of data.

Target Your Marketing Efforts
VIN Cleanse helps dealers identify promising customers and eliminate those that are less likely to buy. Dealers that leverage this information can craft highly-targeted marketing campaigns.
Featured Insights

Infographics
After the initial sale, wondering how you can keep the 'romance' alive with your customers? What should you do before, during and after the first date? Look no further.
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Blogs
While experience is an increasingly important factor for consumers, the reality is that price still matters.
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Blogs
Analytics are a key business driver – but implementing an analytics solution isn’t always easy. Follow these steps to get the most out of your data.
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Getting Started
With CDK
Your dealership can work better, smarter and faster — you just need the right tools. Find the CDK solution that works best for your team.
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