CDK Global Earns Digital Marketing Spot with GM, Serving Dealers for 15 Consecutive Years
Investments in Responsive Service Model Strengthen CDK Commitments to GM Dealers
HOFFMAN ESTATES, Ill. – September 13, 2019 – CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, today announced that it has been selected to participate in the General Motors Dealer Digital Solution. CDK has participated in GM’s dealer website program for 15 consecutive years.
Through the GM Dealer Digital Solution, CDK will continue to serve Chevrolet, Buick, GMC and Cadillac dealers with fully responsive, leading-edge websites that deliver transparent, personalized shopping experiences for the purchase and servicing of GM vehicles.
“This is a great opportunity for CDK and we’re proud to continue our relationship with GM dealers,” said Jen Cole, senior vice president, business leader, Digital. “Our customers count on us for best-in-class incentives integration and software resiliency. CDK Digital is committed to providing fresh offers and flexible packages built for dealer websites, advertising and support needs.”
In 2019, CDK Digital launched a restructured support model for GM dealers, which included investments in a new field-based team of Digital Experience Partners and a Flexible Support Model. These investments to improve customer support will enable CDK Digital to tailor service preferences based on dealer needs.
“Our customers are going to see a different Digital business with a renewed focus on speed and service,” said Cole. “Our new Digital Experience Partners will regularly be inside showrooms and our restructured support teams will provide fast in-the-moment service. We’re committed to delivering the things our customers have asked for, building trust and earning each relationship one conversation at a time.”
CDK website, advertising and support packages for U.S. Chevrolet, Buick, GMC and Cadillac dealers beginning fall 2019 will be announced soon. For current packages and information, visit CDK.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.
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