The Words That Matter to Different Shoppers
In our final phase of the “Language of Closers” research, we looked at the words that engaged customers by shopper type. When selecting reviews to feature, thing about who you’re trying to attract. If you sell to mostly parents, you might want to select different reviews than if you’re targeting college students. We looked at four different shopper types: women, Generation X, college students and parents.
Download the guidebook to learn which specific words can make a difference for your dealership.