by CDK Global | 30 March 2018
SHARE

What Car Shoppers Think About Buying Online

Buying a car should be a fun, meaningful purchase. But many shoppers think it’s a stressful ordeal. We asked 265 in-market or recent car buyers what they thought about beginning their car deals online, and then wrapping up the sale in store.

Here’s what they said about their journeys:

Related Insights



CDK Automotive Retail Friction Point Report
White Papers
by CDK Global |
You can’t improve car buying if you don’t know what’s holding it back. CDK recently partnered with NADA Academy to determine the greatest pain points in the process both for consumers and dealers. Read This Insight