by
Tess Karesky
| 17 August 2017
SHARE

Understanding the Millennial Car Buying Journey

Meet Eric! He's a Millennial ready to buy a car. Join him on his journey and see what matters to Millennials on their way to buy.

 
Tess Karesky
Tess Karesky

<p><strong>Tess Karesky</strong> is a Marketing Research Specialist at CDK Global providing insights and thought leadership to drive the industry forward. She has researched the behaviors and habits of Millennial, luxury, Hispanic and female shoppers, in addition to other consumer groups. Her findings include insights into optimizing web content, reputation, advertising, sales and service experience, and customer retention. Her research has been presented to automotive executives at Lexus, Audi, Nissan, Infiniti and GM, as well as industry events including the Driving Sales Most Valuable Insight award. She feels strongly in the value of quality, engaging research that provides actionable insights. She can be reached at <a href="mailto:tess.karesky@cdk.com">tess.karesky@cdk.com</a>.</p&gt;

Related Insights

From Training to Learning
Blogs
Jeff Beals |
Dealer satisfaction with the implementation of any new technology depends on many factors. But one that may be most critical in the long term is this: Learning. And it’s an area that’s overlooked by many providers. Read This Insight
Managed IT Services
Infographics
by CDK Global |
Most dealerships struggle to keep up with infrastructure and IT support needs. Using a managed IT service provider can help free up your IT staff, so they can focus on what your dealership does best. To see what a managed IT service provider could do for you, look at this Infographic. Read This Insight