CDK DRIVE FLEX HELPS BOB ROGERS CHEVROLET RETAIN CUSTOMERS AND DRIVE REVENUE.
Even smaller dealerships can still think big, and the sixteen-person team at Bob Rogers Chevrolet in Paris, Arkansas is no exception. With a reputation for repeat customers and a great location for attracting shoppers from the larger cities nearby, the team at Bob Rogers was primed and ready to benefit from a change to a new Dealer Management System: CDK Drive Flex.
Bob Rogers has been in business for over 50 years. “Bob is still a regular on the showroom floor,” explains Cindy Helms, office manager. “He’s trained our team in the importance of relationship building, and that’s a good thing, because much of our business comes from local families and the friends they recommend.
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