Hispanic Car Buyers Matter – Now More Than Ever Before

Sep 28, 2016 | | 4434 |

Hispanic Car Buyers Matter – Now More Than Ever Before

By Tess Karesky


If the buying power of the U.S. Hispanic population was ranked among worldwide economies, it would place 12th, just ahead of the 2015 GDP of Australia. At 1.38 trillion dollars, it’s a significant economic influence to wield, and it’s having an impact on the auto industry. In 2015, the biggest sales year the auto industry has ever seen, Hispanics alone accounted for 35 percent of new vehicle sales growth. To stay competitive in the market, it is absolutely essential to understand how to attract Hispanic car shoppers and meet their needs. Offering a quality customer experience is vital to winning any customer. Focusing specifically on the habits and preferences of Hispanic shoppers will not only help you reach them, but also put you ahead of the curve in meeting the needs of other customers.


Download the White Paper to learn more about the purchasing power of Hispanic shoppers – and how to reach them.

Retail Insights
Tess Karesky is a Marketing Research Specialist at CDK Global providing insights and thought leadership to drive the industry forward. She has researched the behaviors and habits of Millennial, luxury, Hispanic and female shoppers, in addition to other consumer groups. Her findings include insights into optimizing web content, reputation, advertising, sales and service experience, and customer retention. Her research has been presented to automotive executives at Lexus, Audi, Nissan, Infiniti and GM, as well as industry events including the Driving Sales Most Valuable Insight award. She feels strongly in the value of quality, engaging research that provides actionable insights. She can be reached at tess.karesky@cdk.com.