Grow Your Service Business Through Your BDC

Apr 09, 2018 | | 198 |

Grow Your Service Business Through Your BDC

By CDK Global

Most dealerships use a Business Development Center (BDC) to help fill the pipeline for vehicle sales. But a much smaller number of dealers take full advantage of a BDC to deliver more Service business.

However, when they do, the results are dramatic. Consider McGuire Chevrolet Cadillac in northern New Jersey, which recently created a BDC to support Sales and Service.

What has McGuire learned in its first full year using a BDC to drive Service traffic? Service Manager Jim Swistack and Business Development Manager Dana Ferrari share the top three actions that led to their success.



Authors: 
CDK Global

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