Greater Service Department Profitability

Dec 12, 2017 | | 987 |

Greater Service Department Profitability

By Terry O’Brien, Bob Gower


What does it take to increase profitability in the Service department? Many Service Directors have tried to boost productivity and profits but still fell short of their goals. And it’s not surprising. The complexity of managing a Service department makes it challenging to step back and chart a more structured approach to growth.

Greater Service Department Profitability Fortunately, there’s a more surefire, strategic method for strengthening your Service profits.First, understand your potential for growth. Then focus on preparing for that growth by aligning people, processes and technology, and using your Business Development Center (BDC) to drive growth. Finally, implement tactics that help you stay the course. Only when you follow those steps can you be sure that you’re on the right track to greater profitability.

Let’s walk through each of the four actions that will get you there.


Lead Consultant - Fixed Operations
Terry O’Brien is a Lead Consultant for Fixed Operations at CDK Global. After nearly 20 years of retail experience, Terry began helping dealerships optimize their Fixed Operations. Now, for the past two decades, he’s become known for helping dealers maximize their processes, profitability and technology, retaining clients year after year.
Senior Director of Business Development
Bob Gower is the Senior Director of Business Development at CDK Global. Bob uses his 20+ years of leadership experience in the automotive industry to develop strategic Business Development Center (BDC) objectives and maximize profitability in every profit center of the dealership, from Service and Parts to Variable Operations.