Engage on Social Every Step of the Way

May 31, 2016 | | 10189 |

Engage on Social Every Step of the Way

By Kelsey Kruzel

Just like any other marketing strategy, you should think about your social media marketing in relation to your customer’s journey. Before a customer walks into your dealership, you should be building your brand on your social channels. That way, when a potential customer comes to your channel (which by the way, 85 percent of car buyers will likely do when researching their purchase), you’ll have an established presence. You can:

  • Post about events happening in your community and how your dealership is involved
  • Share promotions and sales happening at your dealership
  • Post blogs that your customers might find interesting or helpful

After you’ve made the sale, be sure to engage your new customer by:

  • Taking a picture of them with their new car
  • Asking them to post the photo to social media and tag your dealership
  • Asking them to post a review of their experience on Facebook or Yelp

No matter what stage of the buying process, you can always continue the conversations and build your reputation with your audience by:

  • Replying quickly to their comments, questions or concerns
  • Responding to reviews, whether they’re positive or negative
  • Engaging with them in a variety of other ways, like liking photos or commenting


Social media is essential to building relationships and creating loyal customers. We’re always here to get you up to speed on how to engage and respond to your customers on social.

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KELSEY KRUZEL
Social Media Manager
Kelsey Kruzel is CDK Global’s Social Media Manager. From writing posts to creating graphics, she maintains that nothing should be allowed to exist without a strategy. As the resident millennial in the marketing department, she enjoys having her coworkers explain references that are lost on her and telling people that yes, social media is a job.

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