Digitizing Dealerships: Car Buying is About More Than Just Convenience

Jun 16, 2018 | | 305 |

Digitizing Dealerships: Car Buying is About More Than Just Convenience

By Max Steckler

I’ve said it before and I’ll say it again: consumers today are frustrated and tired of the same old tedious, stressful car-buying experience. According to a 2016 AutoTrader study, less than 1 percent of consumers prefer the current car-buying experience. Buying a vehicle is a highly emotional process. Consumers must consider whether or not they can afford the vehicle they love, if their choice is the best choice for their needs, whether they are getting a good deal, and ultimately, if they trust the dealer.
While consumers’ expectations continue to shift, additional digital retailing trends are putting added pressure on dealerships to adapt their processes and technology to better serve their customers.

So, how do we address these concerns and build a more sustainable future for dealerships?

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MAX STECKLER
Vice President of Products
Max Steckler is the Vice President of Products at CDK Global. He has a knack for identifying disruptive business opportunities and then -- with the great people around him -- successfully bringing them to market. A thought leader with extensive product leadership experience within the SaaS industry, he excels in guiding the creation, launch and growth of large, profitable products, business lines and strategic partnerships.

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