Blogs

April 20, 2018 2:11 pm
The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers. Continue Reading …
March 29, 2018 3:33 pm
Wow, NADA 2018 – what a whirlwind! Amidst all of the conversations swirling about NADA, a few key themes arose that will have a major impact on the future of our industry. Continue Reading …
March 14, 2018 3:22 pm
While experience is an increasingly important factor for consumers, the reality is that price still matters. Continue Reading …
March 1, 2018 1:54 am
Analytics are a key business driver – but implementing an analytics solution isn’t always easy. Follow these steps to get the most out of your data. Continue Reading …
February 28, 2018 9:50 am
The car-buying process can be complicated, so most people turn to the web for simplified searching. But, outside of the internet, how do car buyers research new vehicles? Continue Reading …
February 22, 2018 2:55 pm
Call tracking has always been a big SEO no-no. But 4 years of research have told us that that’s not the case anymore. Continue Reading …
January 31, 2018 2:47 pm
Eagles v. Patriots. The “Big Game.” Sure, Super Bowl Sunday is about football — but there’s no denying the “commercial” aspect of the game. Continue Reading …
January 25, 2018 11:09 am
How can you tell ‘likely buyers’ apart from the rest? Continue Reading …
January 18, 2018 4:26 pm
It’s always been “all about the customer” … or has it? Continue Reading …
January 12, 2018 1:27 pm
As we start a new year, let’s think about which resolutions we can make as an industry to better serve our customers in 2018. Continue Reading …
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