CDK Global

Connecting the automotive retail industry


For more than 40 years we have been helping our dealers with the tools and technology they need to build deeper relationships with customers.

Creating the perfect car buying and ownership experience

At CDK, we understand that automotive retailing is more than a sales business, it is a relationship business. In the end what customers experience when they walk through your doors or visit your website, is what determines success. Your teams provide the essential human touch. Our job is to provide the technology to support you.

We help dealers provide relevant and engaging interactions at all points on the customer’s path to purchase. Throughout the ownership experience - from researching to buying, and maintaining to upgrading, we are with you every step of the way. CDK helps you create a seamless automotive consumer experience.

A connected platform for the future

CDK technology makes it easier for dealers of all types to excel and we do it by developing integrated technology that links your systems, departments and sites, keeping you connected to your customers and streamlining business processes. Our products help you market, sell and service vehicles from a single platform.

A valued partner for the long term

Just as you strive to build lasting relationships with your customers, we aim to make a lasting commitment to you. The average CDK client has been with us for 20 years, and we’re working to give them reasons to stay even longer.