Creating the perfect car buying and ownership experience
At CDK, we understand that automotive retailing is more than a sales business: it’s a relationships business. In the end, what customers experience when they walk through your doors, or visit your website, is what determines dealer success. Your teams provide the essential human touch. Our job is to provide the technology to support you.
We help dealers provide relevant and engaging interactions across all touchpoints on the customer’s path to purchase and throughout their ownership experience - from researching to buying, and maintaining to upgrading. We’re with you every step of the way, to help you create a seamless automotive consumer experience.
A connected platform for the future
CDK technology makes it easier for dealers of all types to excel, and we do it by developing integrated technology that links your systems, departments and sites, keeping you connected to your customers and streamlining business processes. Our products help you market, sell and service vehicles from a single platform.
A valued partner for the long term
Just as you strive to build lasting relationships with your customers, we aim to make a lasting commitment to you. The average CDK client has been with us for 20 years, and we’re working to give them reasons to stay even longer.