We are in the age of an evolving automotive industry with new market entrants, changing ownership models and growing shared mobility industry. If we want to thrive we need to engage new customers, meet existing consumer expectations and learn to embrace the future.
CDK Global rolls out new CDK International Partner Programme with five new UK and two international tech companies
On the 8th November, CDK Global attended Automotive Management Live 2018, a leading event for motor retailers in the UK. Check out our recap video and find out more about our experiences at the NEC in Birmingham.
CDK Global is urging automotive retailers to employ integrated ‘smart marketing’ tools to ensure more effective use of digital marketing spend. A recent survey by CDK found that on average dealers invest 64% of their marketing budget on digital tools, up from 45% just three years ago* - with some retailers spending 85%.
Today, CDK Global and enquiryMAX announce their partnership to integrate showroom technology with the Autoline Rev8 dealer management system (DMS). Following successful pilots in the UK, the collaboration builds the foundation of an exciting new direction for consumers and dealers. This is the first step in a new approach to partnership for CDK Global, building open platform technology to welcome collaboration and innovation across the industry.