07/11/2018
CDK Global is urging automotive retailers to employ integrated ‘smart marketing’ tools to ensure more effective use of digital marketing spend. A recent survey by CDK found that on average dealers invest 64% of their marketing budget on digital tools, up from 45% just three years ago* - with some retailers spending 85%. More
03/19/2018
Today, CDK Global and enquiryMAX announce their partnership to integrate showroom technology with the Autoline Rev8 dealer management system (DMS). Following successful pilots in the UK, the collaboration builds the foundation of an exciting new direction for consumers and dealers. This is the first step in a new approach to partnership for CDK Global, building open platform technology to welcome collaboration and innovation across the industry. More