CDK Global

Connecting the automotive retail industry


For more than 40 years we have been helping our dealers with the tools and technology they need to build deeper relationships with customers.

Creating the perfect car buying and ownership experience

At CDK, we understand that automotive retailing is more than a sales business: it’s a relationships business. In the end, what customers experience when they walk through your doors, or visit your website, is what determines dealer success. Your teams provide the essential human touch. Our job is to provide the technology to support you.

We help dealers provide relevant and engaging interactions across all touchpoints on the customer’s path to purchase and throughout their ownership experience - from researching to buying, and maintaining to upgrading. We’re with you every step of the way, to help you create a seamless automotive consumer experience.

A connected platform for the future

CDK technology makes it easier for dealers of all types to excel, and we do it by developing integrated technology that links your systems, departments and sites, keeping you connected to your customers and streamlining business processes. Our products help you market, sell and service vehicles from a single platform.

A valued partner for the long term

Just as you strive to build lasting relationships with your customers, we aim to make a lasting commitment to you. The average CDK client has been with us for 20 years, and we’re working to give them reasons to stay even longer.

Case Studies

Steven Eagell
Steven Eagell Toyota : How a good telephone system achieves seamless operations

Zoe Matthews, Contact Centre Manager at Steven Eagell Toyota shares how CDK's Voice Connect solution has transformed their operations by enabling real-time reporting.


Soper of Lincoln
Soper of Lincoln: CitNOW

Using integration between CitNOW and CDK to build customer trust and simplify processes.


Station Garages
Station Garages chooses Autoline Drive for seamless integration and better business insights

Station Garage discuss how moving to Autoline Drive is helping the business save time, improve efficiency and enhancing their customers' experience.