No matter how much they like your dealership, your customers probably won’t tell you if they move, get married or undergo a significant lifestyle change — things that can make it hard for you to reach them. DataFresh® keeps up with them for you, helping you remain their dealership of choice.
Communication is at the core of a successful sales cycle, and old or inaccurate data can seriously hinder profitable operations. By employing solutions to keep your customer data fresh and your outreach effective, you set your dealership up for more productive operations across all departments.
Getting an accurate piece of data is good. Getting a more accurate database is better. CDK’s data services work together to build a more complete, holistic picture of your customers, opening up entirely new marketing possibilities.