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Blogs
by CDK Global |
At a recent BHPH 20 Group meeting this past month, one of the topics selected for our "round table" discussion was "advertising and promotion to drive more traffic to your lot." The discussion focused on a variety of advertising and promotions used by members in the group that resulted in increased phone calls and lot traffic. The forms of advertising in the discussion ranged from radio, television, direct mail, print, social media (such as Facebook), and dealer websites. Read This Insight
Blogs
by CDK Global |

In our line of work, my business partner Randy Barone and I spend a lot of time talking with dealers like you all over the country. Here's what we've been hearing?

  • Used car sales make up about one-third of a dealer’s total sales
  • You spend an awful lot of time deciding whether or not to stock certain vehicles, and then even more time making pricing decisions

Can we make this process more "scientific"? We think so.

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Blogs
by CDK Global |

If you’re like most of today’s busy dealerships, the answer to that question is short: “probably not."

Let's take a step back for a moment. In August 2012, PCWorld reported that shipments of Windows laptops and desktops have hit new lows as tablet shipments continued to rise during the second quarter of this year . In fact, some resources predict that the tablet will replace desktop PCs at some point in the next few years.

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Blogs
by CDK Global |
I admit it, I'm a speeder. Nothing serious “ just five to ten miles over the posted sign. But, there is one time I am always below the speed limit. Around my neighborhood the city has installed electric radar signs that display your current speed. They display how fast you’re going for the whole world, or my nosey neighbors, to see. Every time I see one, I instinctively slow down to the appropriate speed. Read This Insight
Blogs
by CDK Global |

Dealers frequently ask me how to make more money in their service department. And in an ADP survey conducted last year, nearly 30% of our over 2,800 dealer respondents said that increasing Parts and Service revenue was their number one goal and priority.

No surprise. So what do I tell them?

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Blogs
by CDK Global |

If you're like most Service Managers, you view your used car sales department as a lost cause when it comes to Service. Often, there is little to no 'warranty' work on used vehicles, so as soon as the car is off the lot, you don't expect you'll ever see it again.

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Blogs
by CDK Global |

It was just an average weekday at a high-end strip mall. Most stores were empty as clerks either tried to look busy for their bosses or held down counters with their elbows. The occasional customer walked around; some entered stores, but for the most part, it felt like an old Western street before a gun fight.

Except for one store.

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Blogs
by CDK Global |

In an ADP survey conducted last year, nearly 30% of our over 2,800 dealer respondents said that increasing Parts and Service revenue was their number one goal and priority.

This shouldn't be surprising to anyone.

Read This Insight