by CDK Global | 7 July 2017

In Her Own Words

“As a woman purchasing a new car, you always worry that the salesperson won’t treat you or respect you as much as they would a man making the same purchase.”
We analyzed 64,000 dealership reviews from women and men, to see what their differences might teach us about creating a better customer experience. We found that a vast number of women shared the same concern: being a woman is a disadvantage at the dealership. So, what can you do to give her a better experience?

Check out the infographic to see what she said – and how it can help you win her as a customer.







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