Win Key Moments
Win Key Moments
Identify and reach likely buyers, then convert them into customers.
Find Insights
Find Insights
Get the strategy, data, and intelligence that only an automotive digital agency can deliver.
Drive Value
Drive Value
Our tech optimizes your spend and our scale secures better prices.
Why CDK Digital Advertising?
Buyers spend 80% of their research time online, so there’s no better place to show them what you offer. Get the tools for powerful digital advertising and unlock dealership performance using true cross-channel solutions.
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CDK Digital Agency
The CDK Digital Agency offers a powerful combination of real experts and industry-leading data, technology, and solutions. Consult with us for all of your digital advertising needs, so you can turn more shoppers into buyers and keep your dealer group in the spotlight.
Budget Optimization System
Budget Optimization System
Our automated BOS technology continuously adjusts your spend across channels in real time, focusing on the ones that are working and maximizing business success.
Certified AnalystsIcon
Certified Analysts
CDK analysts are dedicated to your account and focused on you, helping your team find success through real insights and strategy. Get hands-on support for targeting, keyword search, ad placement, strategy refinement and more.
CDK Customer Cloud
CDK Customer Cloud
There are shoppers, and there are likely buyers. Our technology knows the difference. The CDK Customer Cloud tracks multiple databases to create your likely buyer profile for hyperlocal targeting.
Tailored Paid Search
Tailored Paid Search
We integrate with Google, Bing and Yahoo! to precision-target your ads to consumers throughout the purchase process, optimized in real time by our proprietary budget optimization System (BOS).
Powerful Video
Powerful Video
With online video advertising, you can combine the measurement and ad tracking of digital advertising with the visual storytelling power of video. Our offering includes multiple calls to action, click-through to your inventory, premium placements and a creative layer customized to your dealership.
Display & Retargeting
Display & Retargeting
CDK display advertising combines the power of agency-grade creative with data-driven targeting to attract new customers to your website and dealership – delivering high levels of targeted reach through the CDK network of publishers and advertising exchanges.
Social Advertising
Social Advertising
Our social solution delivers better performance through data-driven audience targeting across multiple outlets, optimized for likely buyers among prospects and current customers.
Do More with Digital Advertising
Digital Advertising
  • Get Personal
  • Get Personal

    When you need guidance, nothing beats a human. Your Digital Advertising Analyst tailors your program and guides your decisions to manage it, with a will to win that matches yours.

  • Tailor to Your Budget
  • Tailor to Your Budget

    Need a smarter way to pinpoint where you should be allocating your advertising dollars? Meet the BOS, the only technology that moves budgets in real time based on shopper behavior and dealer strategy.

  • Stay Flexible
  • Stay Flexible

    Advertising success is the result of ongoing efforts to get seen and engage shoppers. With a holistic catalog of advertising solutions, your team will have everything it needs to perform.

    The Right Package for You

    Every dealership has its own goals and advertising needs. We offer flexible, transparent packages that showcase your brand and set you apart from the competition. With options for dealerships and dealer groups of all sizes, we can work with you to find the best fit for your business.  

     

    Gold Package: Master the Essentials

    • Get your campaigns up and running quickly with ready-to-use creative.
    • Match the right vehicle to the right shopper using new and used vehicle strategies.
    • Find customers where they're shopping online with desktop and mobile paid searchbehavioral targeting, and retargeting across thousands of sites.
    • Ensure your success by receiving the support you need from a team of certified analysts.

     

    Platinum Package: Drive Your Business in the Digital World

    • Get Gold and more. Set yourself apart from the competition with your creative and custom strategies.
    • Step up your brand's visibility with mobile and desktop premium auto site advertising.
    • Retarget shoppers using real lease and finance payments with Connected Ads.*
    • Team with a CDK Digital Advertising Analyst (DAA), a trusted adviser expert in your market and dedicated every step of the way to your dealership's performance.
    • Magnify your social footprint by leveraging our industry-leading Facebook ads to connect with millions of users.

     

    Diamond Package: Own Your Brand Online

    • Get your message out beyond Gold and Platinum with everything CDK has to offer. Extend your TV and radio advertising to video pre-roll and Pandora audio advertising.
    • Tell your story. Get as specific as you want with creative that matches your brand.
    • Get ahead of specific business challenges and predict local market conditions by accelerating your dedicated CDK Digital Advertising Analyst benefit.
    • Make your presence known online with more banner sets every month to advertise your dealership.

    Interested in Digital Advertising?