Digital Marketing

Don’t sit on valuable customer information already in your system. With CDK’s Lightspeed CEM, you can leverage the data you have to build and execute on successful marketing campaigns effortlessly.

Realize Repeat Business

Promotions informed by customer history can grow sales from current leads.

Stay Top of Mind

Automated communications and follow-ups help improve customer service.

Decrease Total Costs

Reach customers consistently and still save time, effort, and money.

Digital Marketing Features

Bring in more customers to your RV dealership with segmented lists, customized communications, and simple marketing management—all informed by the customer history already stored in your Lightspeed DMS.

Targeted Reporting

Organize customers into segments and tailor communications, create promotions based on the RVs they already own, and offer trade-in deals for vehicles past a certain age.

Campaign Management

Automate personalized communications online and off, set email responses, and easily monitor and assign new leads.

Automated Responses

Create professionally designed emails easily with the template library, get notifications when a follow-up is required, and set specific criteria for instant response formatting.

Newsletter Distribution

Use emails you’ve already sent to inform new lists and deliver professional newsletters with Lightspeed CEM’s template selection.

Related Solutions

LightspeedEVO

Get deep insights into your business, access valuable data, and connect every department of your RV dealership with the intuitive, integrated dealer management solution.

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Website Integration

With direct integration with your DMS, CDK helps ensure your customers visiting your website always know exactly which parts and units you have on hand.

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Lead Tracking

Identify potential customers and track them through your entire pipeline with Lightspeed CRM. You’ll better be equipped to find more sales opportunities and close new leads.

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