Digital Marketing

Attract more customers with a well-crafted digital marketing strategy.

Build a brand for your dealership and distinguish yourself in a crowded digital market. From website development to search optimization, CDK provides powerful digital marketing solutions to engage customers and boost sales. 

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Do More With Digital Marketing
Do More With Digital Marketing
  • Capture More Leads
    • Capture More Leads

    More than ever, the car-buying journey starts online. When the time comes for customers to make a purchase, you want to be the first place that comes to mind. Tactics such as Paid Search and Display Advertising allow you to make a connection with potential customers long before they step onto the sales floor.

  • Build Authority & Loyalty
    • Build Authority & Loyalty

    With a unique online presence, you can craft an image that sets you apart. Demonstrating that your dealership is trustworthy, experienced and reliable can make all the difference in a competitive auto market.

  • Stay Top of Mind
    • Stay Top of Mind

    To be effective, your marketing must go the distance throughout the customer journey. Relevant, data-driven retargeting, distributed across our network of publishers, keeps your dealership fresh in buyer’s minds, even after they leave your website.

    Break into Digital

    There was a time when consumers spent their weekends shopping for cars at local dealerships. These days, the hunt for a new car typically starts with a Google search. Often, your digital presence is your all-important first impression. Smart digital marketing can give you the inside track to a sale; a poor digital presence can quickly cost you business.

    Digital marketing can help a business that:

    • Need to distinguish themselves from the competition
    • Are struggling to engage customers online
    • Want to grow their social media presence
    • Are trying to improve their search engine rankings
    • Want to increase customer satisfaction

    Explore Our Digital Marketing Solutions

    Websites
    Websites
    Build Your Brand

    Digital marketing starts with a well-made website. Engage your customers and help build your online brand with a website from CDK.

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    Digital Advertising
    Digital Advertising
    Reach Online Shoppers

    Your customers are online; make sure you’re reaching them. From paid search to display advertising, CDK can help you connect with customers.

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    Online Retailing
    Online Retailing
    Redefine Your Ecommerce Experience

    Help make your website a digital sales floor with eCommerce tools built especially for auto dealerships.

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    Search Engine Optimization
    Search Engine Optimization (SEO)
    Make Yourself Visible

    Today, a sale often starts with a Google search. Improve your search ranking and position yourself where buyers can find you.

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    Getting the Answers You Need
    Service and Support
    Getting the Answers You Need

    Time spent waiting for answers is time spent off the floor. With comprehensive Dealer Support options from CDK, an experienced representative is always a phone call away and ready to help.

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    Maintaining Your Customer Data
    Database Cleanse
    Maintaining Your Customer Data

    Inaccurate customer data isn’t just annoying — it can cut into your profits. With DataFresh®, your records are checked automatically for accuracy, saving you time and trouble.

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    Featured Insights

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    Infographics
    Keep the Relationship Alive
    After the initial sale, wondering how you can keep the 'romance' alive with your customers? What should you do before, during and after the first date? Look no further.
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    Helping dealerships thrive

    At CDK Global, we build the tools dealerships need to grow and succeed. We provide DMS and other integrated technology solutions to over 28,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world. Since day one, we’ve been in it for the dealer — your success is what motivates us to do what we do.

    Customer connected. Dealer driven.