CDK Call Tracking

Find out which of your marketing efforts are driving your customers to call, so you can pull real insights and do more of what’s winning you business.

Market Smarter
Market Smarter
See what marketing material is resonating most with customers.
Measure Performance
Measure Performance
Analyze and track leads to pull real, actionable insights.
Provide Better Service
Provide Better Service
Easy call recording makes it easy to review calls for satisfaction and drive best practices.
Call Tracking Features
As a Call Tracking client, you’ll purchase national 800-numbers, which are yours for life. Create marketing collateral, and use one of these numbers for each ad or direct mail piece. When customers call, you’ll know which ad generated the lead, so you can repeat successful campaigns in the future. Other features include:
Lead Information Capture
Lead Information Capture
Get information on your leads, including contact information, call length, call result, and what marketing collateral referred them to your dealership.
Performance Tools
Performance Tools
Measure the total leads generated by each of your campaigns, your cost-per-advertising medium, and best advertising sources, so your marketing team can effectively fine-tune its efforts.
Call Recording
Call Recording
Record incoming calls, so your managers can review for customer satisfaction, help staff build better phone practices, and maintain a library of useful training materials.

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