CDK Partners with Nissan for US Dealer Website Program

Post Date: 
03-14-2018
Dealers get exclusive integrations and personalization in a responsive, mobile-friendly platform

HOFFMAN ESTATES, Ill. — March 14, 2018 — CDK Global (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, has been named the preferred provider in the Nissan Dealer Website Program for all franchised US dealerships. CDK and Nissan have teamed up to provide a first-rate offering that will help dealers develop better relationships with their customers through their websites.

CDK is providing an integrated solution for Nissan's US dealers that includes personalization features to deliver a relevant shopping experience to car shoppers, the ability for dealers to offer online retailing that begins the deal-building process, and SEO optimization tools to connect dealerships with in-market shoppers. The CDK Website bundles also offer exclusive integrations with Nissan that are not available from other website providers, including a robust design theme library, window stickers, audience tagging, inventory, lead routing, national and regional content, and most importantly, Nissan national and regional offers and incentives. Dealers also receive Account Advocate support at no charge until April 1, 2019, which provides a single point of contact to leverage quantitative analytics with the dealer’s unique value and differentiation to drive its marketing strategy.

The Nissan Digital Marketing Program is a voluntary program for its dealers that provides digital marketing tools that help elevate Nissan's interactions with customers to ‘best-in-class’ status. CDK Global has an enormous data ecosystem on which this offering is built that makes Nissan dealers’ marketing smarter and more powerful.

“We are very excited to work closely with Nissan dealers to enhance their online marketing efforts,” stated Max Steckler, vice president product management for CDK Global. “The Nissan Dealer Website Program arms dealers with powerful tools to connect their online and instore efforts and build deep relationships with their customers, and we are honored to serve these dealers to do great things together.”

Dealers wanting more information about the Nissan Dealer Website Program can visit http://nissandigitalmarketing.com/.

About CDK Global

With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.

Media Contacts:

Roxanne Pipitone 
CDK Global
roxanne.pipitone@cdk.com

Rob Duda
Peppercomm
cdk@peppercomm.com