CDK Global’s Focus on the Customer Nets Record Dealer Renewals

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CDK Global’s Focus on the Customer Nets Record Dealer Renewals

HOFFMAN ESTATES, Ill., – July 5, 2016 – CDK Global has secured a record number of contract renewals in its fiscal fourth quarter, which ended June 30, 2016, with customers citing improved levels of service as the company continues to transform its operations. During the quarter, 670 CDK customers, including customers representing approximately one-in-five of CDK’s automotive Dealer Management System (DMS) sites, renewed long-term contracts.

"CDK is laser focused on our customers and listening carefully to their business needs," said Brian MacDonald, chief executive officer of CDK. "Recently expanded programs, like Service Connect, and better processes have helped us dramatically improve our service levels, and customers have taken note. CDK has a clear transformation plan, and the unprecedented level of renewals representing nearly 10 percent of all franchise auto and heavy duty truck dealership sites in North America is a tangible expression of our customers supporting our plan."

Improvements to Service Connect—CDKs online chat-based service platform—have shortened service response times by 85 percent since May of last year. Additionally, the Service Connect Community, which is a cohort of dealers working together to address common topics within their dealerships, has also grown to nearly 47,000 participants.

“CDK is dedicated to becoming more efficient and committed to meeting our customers’ needs,” continued MacDonald. “The success of our latest efforts to renew more customers is just one of the many accomplishments coming out of our work to evolve the automotive experience through a carefully implemented transformation plan that has just begun its second year.”

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About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK’s solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit

Media Contact:
Kyle Donash