Leadership

Executive Profile

Ron Frey

Executive Vice President and Chief Strategy Officer

Ron Frey is responsible for Global corporate strategy, M&A, and product development. He and his leadership team are committed to providing CDK dealer partners with solutions that enable end-to-end automotive commerce.

“My passion is to provide dealers with solutions they need to increase sales, operational efficiency drive profitability and delight their customers.”

Frey has been an automotive innovator since 1985. He first identified a niche market and founded a full service auto-buying service that grew into one of the nation's leading credit union auto-buying programs before selling to TrueCar. In 2005 he joined TrueCar as their COO/Partner. In 2007, Frey took on the role as president of AutoNation Direct. During his tenure he focused on developing and testing bold new initiatives in transactional sales outside the traditional store environment and was later promoted to chief strategy officer of AutoNation, Inc.

More recently, Frey has been providing consulting services to the automotive industry through his company, RL Frey.

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