We hear stories about it on the news. Stories of large companies that yield to public opinion because ultimately the public’s perception of your brand dictates whether or not people spend their money on your product. A brand represents everything you do or say and your brand reputation is what people say about you. In learning and performance, our business is helping to shape behavior that improves business results. Everything we do and say creates our brand and our brand’s reputation can have an impact on our ability to be effective.
It is never too late to build a great reputation for your organization. These are the three steps to building a great reputation for your company.
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