Tess Karesky

May 4, 2018 10:03 am
After ten years in my beloved first car, it was time for a new one. So, with little idea of what vehicle I wanted and in no particular rush, I started my hunt. This is what I learned from my car-buying journey – and 16 test drives. Continue Reading …
April 20, 2018 2:11 pm
The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers. Continue Reading …
August 23, 2017 12:05 pm
Your dealership is ready. You have an in-house barista, a fixed gear bike on every car with a roof rack, and you’ve traded out your inflatable gorilla for a large screen that shows funny cat videos. Continue Reading …
August 17, 2017 1:24 pm
The national fascination with millennials is as strong as ever. Continue Reading …
August 16, 2017 9:59 am
“Millennials, millennials, millennials!” It seems like this generation has dominated news headlines more than any other. Continue Reading …
July 9, 2017 8:00 am
In an ideal world, we would know exactly the kind of experience customers want when they step onto a dealer’s lot. Customer reviews provide a valuable insight into understanding what people like and dislike about the dealership experience. Continue Reading …
July 7, 2017 3:00 pm
“As a woman purchasing a new car, you always worry that the salesperson won’t treat you or respect you as much as they would a man making the same purchase.” Continue Reading …
March 14, 2017 4:27 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
December 13, 2016 4:10 pm
After weeks of researching which car they want to buy, a potential customer lands on your Vehicle Description Page (VDP). Don’t you wish there was a magic word to drive that customer to fill out the lead form on the side of the page Continue Reading …
October 11, 2016 12:06 pm
When it comes to selling cars, language is important. Recently, we’ve been studying what we call the “Language of Closers” and how certain terms, phrases and ways of speaking are more compelling to car buyers than others. Continue Reading …
Subscribe to Tess Karesky