Kelsey Kruzel

May 18, 2018 5:13 pm
Not sure whether or not you dealership should tackle Instagram? See what our social media experts have to say. Continue Reading …
March 29, 2018 3:33 pm
Wow, NADA 2018 – what a whirlwind! Amidst all of the conversations swirling about NADA, a few key themes arose that will have a major impact on the future of our industry. Continue Reading …
January 18, 2018 4:26 pm
It’s always been “all about the customer” … or has it? Continue Reading …
January 12, 2018 1:27 pm
As we start a new year, let’s think about which resolutions we can make as an industry to better serve our customers in 2018. Continue Reading …
August 14, 2017 4:43 pm
As the world innovates, there are always those who accept the change early on and those who wait until it’s proven to be reliable. Continue Reading …
March 31, 2017 1:06 pm
As I started to think about inspiring women I’ve met in the automotive industry for Women’s History Month, Evelyn immediately came to mind. I wanted to know more about this woman whose history — and also her mother’s history — defined her career, her values, and her life. Continue Reading …
March 28, 2017 3:55 pm
In our final phase of the “Language of Closers” research, we looked at the words that engaged customers by shopper type. Continue Reading …
March 24, 2017 3:47 pm
Here’s the secret: understand them. Women have significant purchasing power when it comes to car buying (or really, buying in general). Continue Reading …
March 3, 2017 4:27 pm
“Those who do not learn history are doomed to repeat it.” Attributed to George Santayana, it captures much of the necessity of events like Black History Month. Continue Reading …
February 15, 2017 4:47 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
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