Owner Marketing

Talk to Your Customers through Automated Communications or Customized, Managed Campaigns

Owner Marketing uses impactful communication methods to reach your targeted customers: direct mail, email, automated voice and text messages. See maximum results from integrated, effective customer communications.

Owner Marketing delivers better campaigns with:

  • Timely delivery and effortless, professional customer communications
  • Easy execution of critical customer communications due to integration between your CDK Dealer Management System (DMS) and CDK CRM
  • Time-sensitive, targeted messages, which result in soaring response rates and increased customer satisfaction
  • Real-time communication notifications sent automatically to help improve dealership processes
  • Virtual Marketing Representative, which allows you to easily create special communications


Put it all together with the right mix of Marketing strategies

You know you need to increase Sales and Service revenue, but creating, sending and managing campaigns can be time-consuming and a hassle. Owner Marketing helps connect and manage your campaigns, putting excitement back in the process.

Increased profits

  • Convert your Sales customers into Service customers with Sales to Service Mailings like Service Department Introduction or Schedule Your First Service
  • Let your customers know they are due for service with Service Reminders, triggered by time or estimated mileage
  • Get back in touch with prospects who came into your dealership but did not make a purchase with Unsold Prospect Follow-Up
  • Create, send and manage marketing materials with professionally managed Marketing Campaigns

Higher Service revenues

  • Reduce no-show appointments and abandoned special order parts with Service Notifications
  • Free up employees to focus on revenue-generating activities rather than lengthy campaign management

Improved CSI scores

  • Automatically send thank you letters, notifications and reminders
  • Remind customers when satisfaction surveys are due
  • Identify dissatisfied customers with CSI/SSI Follow-Up and take advantage of call guides to address their concerns