How You Look Online is What Gets Shoppers in Store.

Change the Face of Your Dealership.

CDK Websites


Shoppers spend 80% of their purchasing journey online. CDK Websites look great on any device, showcase your brand with beautiful designs and let you make site updates quickly and easily.

The result: you can empower your dealership to stand out from the competition.


Why CDK Global?

We are a technology company at our core, one that balances the art of relationships with the science of behaviors. Our next generation of CDK Websites can help you harness the power of your customer interactions — so you can sell more cars, retain more customers and increase profits.

Website Packages

Whether you’re looking for simple features like lead forms, shopping tools and landing page options or more advanced features that let your shoppers build accurate payments based on real credit and appraisals, CDK offers packages that address the specific needs of your dealership.

CDK Base Website Package

CDK base websites are the foundation to drive your dealership forward online. Get everything you need, from integrated lease, cash and qualified incentives to unlimited dealer landing pages to intuitive content management and analytics tools, and more. Have confidence that your site is accurate, up to date, relevant and looks outstanding on any device consumers may be using.

CDK Targeted Retailing Upgrade Package

This package is essential for dealers committed to succeeding online in the local market. It tailors the shopping experience to shoppers’ unique preferences by dynamically adapting to their online behavior — not just for new car sales — but also for used and certified inventory, as well as service departments.

We augment this with CDK’s Dynamic Offers Engine, which generates customized vehicle offers on the fly — based on shopper interests — while including the ability to pull data from your CDK DMS to further customize the experience. Put all of this to work for your dealership, plus leverage an enhanced SEO service that optimizes your entire site — not just your home page.


Today’s consumers spend most of their time on the go. CDK Websites feature responsive designs that ensure your website content looks great on desktops, laptops, tablets and smartphones — so your dealership can always be front and center — no matter where your shoppers are.

Dealer Support