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Where Should You Put Your Advertising Dollars?
Consumers spend 80 percent of their research time online, deciding what to buy and whom to buy from. So your advertising needs to reach car buyers in the right places throughout their journey. CDK Digital Advertising offers data-driven solutions that find the buyers.
We’ve got 20 years of creating and perfecting digital advertising for automotive dealerships. Our proprietary ad technology platform uses data to execute the most efficient and effective advertising in the industry. And our team of certified advertising experts build successful digital strategies for each dealership to make sure your advertising campaigns drive your business goals.
How much should you spend in each channel? How are they performing in real time? We know because of our Budget Optimization System (we call it The BOS). It’s the only real-time cross-channel optimization system in the industry. That means that we invest your budget in the ad channels that produce high-quality traffic, vehicle detail page views and leads. If a channel isn’t performing, we move your budget to where the buyers are — in real time.