- Auto Dealer Websites
- Auto Dealer Digital Advertising
- Dealer Social Media Management
- Dealer E-Commerce
- Owner Marketing
- CDK Digital Partner Program
- Expert Digital Dealer Support
Where Should You Put Your Advertising Dollars?
Consumers spend more time on digital devices than on any other medium,* so spend your advertising dollars in the right places. CDK Digital Advertising offers multichannel and single-channel solutions to expand your advertising reach and target new customers.
We’ve got 20 years of creating and perfecting digital advertising that’s tailored for dealerships. Our proprietary ad technology platform uses data to execute advertising efficiently with unparalleled speed, scale and ROI. An advanced analytics dashboard provides comprehensive insight for your group or store. And our team of certified advertising experts ensures that you’re always in the right channel at the right time.
How much should you spend on each? How are they performing in real time? We know because of our budget optimization system, fondly known as BOS. It’s the only real-time cross-channel optimization system in the industry, and it means that we invest your budget in the ad channels that produce high-quality traffic, VIN views and leads. If a channel isn’t performing, we move your budget to where the buyers are — in real time.