DataFresh®

Are You Mailing Good Information to Bad Addresses?

 
Revenue-generating functions within your dealership rely on customer data. How accurate is the data in your customer lists?

Every day, some portion of your customer base moves, gets married/divorced, or experiences some sort of lifestyle change – ones you have no idea about and cannot track.

DataFresh® is an automated, integrated, data cleanup solution that corrects, updates and qualifies address records, tracks customer moves, and appends the information in your lists. We will pull your customers' information, clean those records, update them and then push the refreshed data back into your system.

Comprehensive data cleanup

DataFresh features superior address hygiene and record-matching. It also updates customer records with ‘flags’ that identify customers who have indicated preferences for how they wish to be contacted, such as ‘Do Not Call’ flags.

DataFresh's key services help you better leverage your most important business asset—your customer data:

  • Fully automated and totally integrated to your CDK Dealer Management System
  • Corrects, updates and qualifies address records, and tracks customer moves
  • Provides and appends information that can help you fulfill certain regulatory obligations regarding customer and prospect contact, including FTC and State Attorney General ‘Do Not Call’ flags

With DataFresh, you no longer need to worry about sending your valuable information to addresses that no longer exist.