Digital Marketing Strategy

Align Your Dealer
Network’s Digital Strategy.


By creating the right kind of online experience, your dealer network can better capture shoppers and increase sales and profits — all while building your brand.

When it comes to bridging the gap between consumer experiences online and on the lot, many dealerships are faced with improper messaging, inconsistent website architectures, and sites that allow consumers to be prompted to consider other brands. Other challenges include digital advertising that competes with the OEM strategy, a weak social media presence, poor reputation scores on review sites, directory listings that don’t convert well, and more.

CDK Global can help. We begin with a clear understanding of what your target objective is, compare that to where the network is currently, identify obstacles and create customized action plans to achieve the desired result.

Digital Marketing Strategy Services

  • Equip OEM field team on
    digital-related best practices
    for the dealer network
  • Educate the dealer network on
    the benefits of aligning with OEM
    digital strategy
  • Coach the OEM’s dealer
    network on digital approaches
    to turn opportunities into sales
  • Train dealer network managers
    to effectively monitor critical
    KPIs for continuous improvement

By having a more sound digital strategy, your dealers can generate more leads, phone calls and walk-ins, sell more vehicles and stop investing your marketing dollars in solutions that potentially could be working against your strategy. You’ll benefit by having a network unified behind a set of solutions that make it easy to see the digital footprints left by their shoppers. This will help you make better marketing decisions, gain better control of C&I spending, and increase vehicle sales.