Business Development Strategy

Empower Your Dealership Network


Fostering a high-performing Business Development Center (BDC®) culture within your dealer network can be a key driver in delivering more predictable sales performance.

Since more and more customers are utilizing “click to call” on their smartphones, visiting fewer stores and making faster decisions, dealerships need to excel in business development at the very first point of contact and throughout the customer management process. CDK Consulting helps your dealer network develop a proven BDC culture to maximize opportunities for your stores. So how does it work?

CDK Consulting implements a road map for success for OEMs, and we use this as a plan for implementing processes and training across your entire network. With a variety of unique approaches to align with your dealerships’ locations, resources and visions for sales growth, our solution helps improve customer experiences, increase sales and decrease turnover.

Key features

  • Strategic road map for dealer network BDC development
  • Awareness workshops that introduce our concepts to dealers
  • Assessments to gauge BDC maturity
  • Skill-based workshops to improve customer satisfaction, increase sales and decrease turnover
  • BDC curriculum development and course catalog
  • Metrics and integrated tools to track progress
  • Certification programs for Sales, Internet, Leadership, Service Advisor and other roles in the dealership
  • Learning Management System (LMS) SSO integration and LMS alternatives, including branded sites