Women Buy Cars

Mar 14, 2017 | | 1633 |

Women Buy Cars

By Tess Karesky
 

In 2017, it should go without saying that women are a large and important consumer group for the automotive industry.

After all, women make up slightly more than half the population and have significant influence when it comes to buying a car. Yet despite all of this, a majority of women would rather go to a dentist than buy or service a car at a dealership. Really.

Obviously this wariness isn’t good for business. Read the white paper to explore how women feel about the car buying experience, why they feel that way, and how to adapt the purchase process to make it appealing, accessible and exciting for everyone.

 

Enter your email to download the "Women Buy Cars" white paper.

 

TESS KARESKY
Retail Insights
Tess Karesky is a Marketing Research Specialist at CDK Global providing insights and thought leadership to drive the industry forward. She has researched the behaviors and habits of Millennial, luxury, Hispanic and female shoppers, in addition to other consumer groups. Her findings include insights into optimizing web content, reputation, advertising, sales and service experience, and customer retention. Her research has been presented to automotive executives at Lexus, Audi, Nissan, Infiniti and GM, as well as industry events including the Driving Sales Most Valuable Insight award. She feels strongly in the value of quality, engaging research that provides actionable insights. She can be reached at tess.karesky@cdk.com.

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