In 2017, it should go without saying that women are a large and important consumer group for the automotive industry.
After all, women make up slightly more than half the population and have significant influence when it comes to buying a car. Yet despite all of this, a majority of women would rather go to a dentist than buy or service a car at a dealership. Really.
Obviously this wariness isn’t good for business. Read the white paper to explore how women feel about the car buying experience, why they feel that way, and how to adapt the purchase process to make it appealing, accessible and exciting for everyone.
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