White Papers

July 7, 2017 3:00 pm
“As a woman purchasing a new car, you always worry that the salesperson won’t treat you or respect you as much as they would a man making the same purchase.” Continue Reading …
May 11, 2017 3:59 pm
Whether automotive sales are hitting record highs or frightening lows, vehicle owners will always need repairs and maintenance. Continue Reading …
March 28, 2017 3:55 pm
In our final phase of the “Language of Closers” research, we looked at the words that engaged customers by shopper type. Continue Reading …
March 14, 2017 4:27 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
February 15, 2017 4:47 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
December 28, 2016 1:36 pm
by CDK Global
In our third phase of the Language of Closers research, we dove into the words that convert customers specific to the vehicle type. Continue Reading …
September 28, 2016 5:18 pm
If the buying power of the U.S. Hispanic population was ranked among worldwide economies, it would place 12th, just ahead of the 2015 GDP of Australia. At 1.38 trillion dollars, it’s a significant economic influence to wield, and it’s having an impact on the auto industry. Continue Reading …
September 23, 2016 2:54 pm
When disaster strikes, you don’t want to be wishing you would have thought to plan ahead. The reality is that many different types of crisis can threaten the survival of your business. Continue Reading …
August 15, 2016 12:21 am
by CDK Global
Learn best practices and the latest industry trends that can boost your bottom line. This 23-page e-book gives you the vital information you need for effective customer communication. Continue Reading …
June 6, 2016 1:55 pm
Dealers know that a slow response to a lead is as good as losing the lead - the faster the response time, the more likely the shopper is to engage. What’s not so black and white is just what to say in that response. Continue Reading …
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