Selling to Women: How to Bridge the Gap

Nov 30, 2015 | | 11133 |

Selling to Women: How to Bridge the Gap

By CDK Global

Women influence 85% of car-buying decisions, yet 90% of women think car dealers don’t take them seriously. Talk about a serious gap. Not understanding how to sell to women can seriously affect your bottom line. You can bridge the gap by:

  • Hiring women to work in customer-facing roles.
  • Meeting her online with the information she needs about the car-buying experience… and how your dealership is the place for her to buy her next car.
  • Train your sales staff to be consultative instead of thinking they know best for the customer.


If you’d like to learn more about how to sell to women, read our white paper “Women Buy Cars Too.”

Authors: 
CDK Global

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