Shoppers aren’t what they used to be. They’re buying clothes from Instagrammers, getting recommendations from celebrities and Facebook friends and getting packages delivered in two hours. The days of walking into a store and fully relying on a salesman to guide their purchase are long over. They’re less patient and highly digital. So what does this “next-generation” shopper have to do with your dealership?
Check out the infographic to see what they’re all about.